How To Get Banned
Search Engine Banning is something
that any honest business owner will not flirt with,
AT ALL. Because once your site is banned, you don't
get any traffic from the search engine that banned
you.Your site can get
banned for using what the search engines consider to
be unethical optimization OR marketing practices.
Most of them have to do with linking, and keywords.
Those things will always be clearly defined in this
book so you'll be warned about them in context. For
now, we are just focusing on the what and why.
If you take chances, and use
unethical tactics, then eventually during the
spidering of your site, and the updating, your site
will be flagged as having suspicious factors. More
than a certain level of alert features, and it gets
dumped from the index, and listed as one that cannot
be indexed again. It may only happen with one search
engine, or your site may have factors which get it
banned from more than one.
Once that happens, your ability to
get traffic through free avenues is virtually gone.
There are very few places left which will send you
free traffic. You won't be able to advertise through
many paid venues either, because of the ripple
effect that having your site banned causes.
When you advertise on someone
else's site, most will check to see if your site has
been banned. Most will at least check with Google.
If it has, then they will not allow you to advertise
on their site, because you will then present a
threat to their ranking if they do.
It is like having the front door
to the web world slammed in your face. Your site,
and your domain, are now virtually worthless. You
cannot earn from them without serious effort, and
you cannot sell them, because no one will buy a site
that has been banned.
If your site is banned, and you
feel it was a correctable mistake, your only option
is to rewrite the site contents so they are clean of
violations, rewrite the text so it is different
enough to not show up as the same site, change the
filenames and link names, and then upload it into a
new domain and try again. In order for it to work,
all of the problems must be corrected, and you must
change enough electronically visible features to
make it appear to be a new site – this means
changing visible, and invisible factors in the site.
Many sites that end up banned
don't get banned immediately. They will in fact
rocket for a few months (usually not more than about
3 or 4), and then suddenly bomb because it caught up
with them. It simply is not worth the risk, because
there is very little chance that you can actually
make enough in that short a time to compensate for
the work and money that it takes to get a site
going. In order to see a real return on your
investment, you'll have to be smart about playing it
safe, so your site is ranked and out there for
years.
You don't have to worry too much
about walking on eggshells for fear that your site
will be banned for something you did not know about,
as long as you follow this one rule:
Don't do anything that promises a
quick result.
That's it! Tactics that promise
quick results are aimed at tricking the search
engines. Well, sometimes you also run into
legitimate strategies that someone is selling a book
about, and they will promise you they have the
secret to an instant flood of traffic, but since you
don't want to buy something from someone who is
being dishonest in their marketing stuff, the rule
is still a good guideline!
Wear the white hat, don't let it
get very smudged, and your site will have a fighting
chance. And that is the best anyone can promise you!
Your site can get banned for using what the search engines consider to be unethical optimization OR marketing practices. Most of them have to do with linking, and keywords. Those things will always be clearly defined in this book so you'll be warned about them in context. For now, we are just focusing on the what and why.
If you take chances, and use unethical tactics, then eventually during the spidering of your site, and the updating, your site will be flagged as having suspicious factors. More than a certain level of alert features, and it gets dumped from the index, and listed as one that cannot be indexed again. It may only happen with one search engine, or your site may have factors which get it banned from more than one.
Once that happens, your ability to get traffic through free avenues is virtually gone. There are very few places left which will send you free traffic. You won't be able to advertise through many paid venues either, because of the ripple effect that having your site banned causes.
When you advertise on someone else's site, most will check to see if your site has been banned. Most will at least check with Google. If it has, then they will not allow you to advertise on their site, because you will then present a threat to their ranking if they do.
It is like having the front door to the web world slammed in your face. Your site, and your domain, are now virtually worthless. You cannot earn from them without serious effort, and you cannot sell them, because no one will buy a site that has been banned.
If your site is banned, and you feel it was a correctable mistake, your only option is to rewrite the site contents so they are clean of violations, rewrite the text so it is different enough to not show up as the same site, change the filenames and link names, and then upload it into a new domain and try again. In order for it to work, all of the problems must be corrected, and you must change enough electronically visible features to make it appear to be a new site – this means changing visible, and invisible factors in the site.
Many sites that end up banned don't get banned immediately. They will in fact rocket for a few months (usually not more than about 3 or 4), and then suddenly bomb because it caught up with them. It simply is not worth the risk, because there is very little chance that you can actually make enough in that short a time to compensate for the work and money that it takes to get a site going. In order to see a real return on your investment, you'll have to be smart about playing it safe, so your site is ranked and out there for years.
You don't have to worry too much about walking on eggshells for fear that your site will be banned for something you did not know about, as long as you follow this one rule:
Don't do anything that promises a quick result.
That's it! Tactics that promise quick results are aimed at tricking the search engines. Well, sometimes you also run into legitimate strategies that someone is selling a book about, and they will promise you they have the secret to an instant flood of traffic, but since you don't want to buy something from someone who is being dishonest in their marketing stuff, the rule is still a good guideline!
Wear the white hat, don't let it get very smudged, and your site will have a fighting chance. And that is the best anyone can promise you!
