The Rules Keep Changing!
The Winds of Change are ever blowing
over the world of search engine optimization. What
is hyped as the secret to instant traffic one month
is Black Hat the next and sure to get you banned.
So how can you be safe?
The safe path for SEO lies not in
the specifics of WHAT you do, but in understanding
the goals of the search engines, and giving them
sites that help them meet their goals. The
roadblocks that are put up by them are not meant to
stop new sites from prospering, they are simply
defense mechanisms in response to unethical abuses
of loopholes in their code which are exploited by
people who want to rise to the top on something
other than their merits.
So when you understand that the
goal of search engines is to provide a service that
supplies the public with relevant and meaningful
results to their searches for specific topics, and
when you try to help them in that goal instead of
trying to find a loophole, you are operating in a
safe-zone that is exempt from the affects from
changes as much as anything can be.
Focus on tasks that enhance the
goals of the search engines, instead of trying to
manipulate them. This includes:
- Strategies that help you more
accurately describe your site to the search
engines.
- Strategies that focus on
original and genuinely valuable content – good
products, solid information, and with a twist of
creativity that makes them unique.
- Honest linking tactics that
get you inbound links based on the value that
others see in your sites. Trade with people who
like your site content. List in directories that
focus on your topic. Write quality articles for
article directories.
- Use strategies, not tricks.
Look for knowledge, not secrets.
The Search Engine world WILL
change with the times to close the doors on those
who would manipulate the results unfairly. When you
realize that the goal of a Search Engine company,
and the goal of any honest business owner is the
same – to deliver people to your site who are
looking for what you have – then you can work with
them to insure that your mutual goals are met, and
you need not fear that doing so will come back to
bite you.
So how can you be safe?
The safe path for SEO lies not in the specifics of WHAT you do, but in understanding the goals of the search engines, and giving them sites that help them meet their goals. The roadblocks that are put up by them are not meant to stop new sites from prospering, they are simply defense mechanisms in response to unethical abuses of loopholes in their code which are exploited by people who want to rise to the top on something other than their merits.
So when you understand that the goal of search engines is to provide a service that supplies the public with relevant and meaningful results to their searches for specific topics, and when you try to help them in that goal instead of trying to find a loophole, you are operating in a safe-zone that is exempt from the affects from changes as much as anything can be.
Focus on tasks that enhance the goals of the search engines, instead of trying to manipulate them. This includes:
- Strategies that help you more accurately describe your site to the search engines.
- Strategies that focus on original and genuinely valuable content – good products, solid information, and with a twist of creativity that makes them unique.
- Honest linking tactics that get you inbound links based on the value that others see in your sites. Trade with people who like your site content. List in directories that focus on your topic. Write quality articles for article directories.
- Use strategies, not tricks. Look for knowledge, not secrets.
The Search Engine world WILL change with the times to close the doors on those who would manipulate the results unfairly. When you realize that the goal of a Search Engine company, and the goal of any honest business owner is the same – to deliver people to your site who are looking for what you have – then you can work with them to insure that your mutual goals are met, and you need not fear that doing so will come back to bite you.
